WRITTEN BY MAISTO
Fontana, CA. (June 2010)
Maisto International, a worldwide leader in vehicle replicas in the toy and hobby industries, has announced a promotional partnership with L.A.-based boutique agency, RAINDEO | BEAUTIFUL. The agency has been hired to champion an upcoming holiday promotion featuring a highly-anticipated radiocontrolled vehicle from Maisto. The interactive campaign and consumer contest is scheduled to launch mid-October and run through the holiday gift-giving season.
The founders of RAINDEO | BEAUTIFUL Rainier de Ocampo and Mark Quest, have unique and progressive marketing and promotions experience. They emphasize on strategic marketing— creative, proven and results-oriented strategies and tactics to ensure their clients’ utmost success. The agency specializes in marketing, advertising and public relations for diverse and cross-cultural businesses that are minority and/or female-owned. Their industry client list also includes restaurants, law, automotive, wine and spirits, education, non-profit, sports, fashion, music and entertainment.
“We maintain one, very simple business philosophy,” commented Mark Quest. “And that’s to provide strategic marketing and creative services better than anyone else.”
“We have turned to RAINDEO | BEAUTIFUL to handle our holiday promotion because of their previous experience and success with contests and interactive promotions,” said Rick Berman, Director of International Licensing/Marketing/Design for Maisto International. “Their industry connections and avantgarde approach to interactive marketing is exactly what we needed for this product launch.”
Berman continued, “This holiday season, we are looking forward to delivering our current fan-base as well as new customers the opportunity to enter-and-win several exciting prize packages from Maisto and other promotional partners.”
According to agency co-founder, Rainier de Ocampo, “We are thrilled to have teamed up with Rick and the folks at Maisto. We understand their goals and objectives for this holiday product launch and by utilizing our expertise in promotions, social media, advertising and PR, we are confident that we’ll deliver optimal results.”
The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The company has been manufacturing die cast replicas for over 40 years, have over 11,000 employees worldwide, and manufacturing facilities covering 2,000,000 square feet. For more information, visit www.womatsu.com , Facebook and follow us on Twitter.