WRITTEN BY MAISTO
Los Angeles, CA (September 21, 2010)
Car audio moguls, Audiobahn, announced a marketing licensing agreement with Maisto International to produce an official Audiobahn Fresh Metal Extreme Hauler. Maisto, a worldwide leader in vehicle replicas in the toy and hobby industries, is manufactured in their wholly owned factories in China with sales and marketing offices located in Fontana, California.
The Audiobahn Fresh Metal Extreme Hauler will be made in a 1/64 scale and will feature images of Audiobahn’s hottest products for the coming year. Fresh Metal Extreme Haulers continue to be a very popular line for Maisto. The extreme off-road big rigs with trailers are great for displaying and playing.
“Over the years we’ve had an incredible marketing partnership with Maisto International,” said Nasser Aboabdo of Investech Audio Group, manufacturers of Audiobahn. “Maisto is the best in their respective industry and is in tune with the marketing efforts in the car audio industry. We are very happy to be on-board with them again this season!”
Several popular automotive-related companies have been featured on as Fresh Metal Extreme Haulers for Maisto including; Firestone, Hot Rod Magazine, Ford, and the clothing brands Dstroyr and Gangsterbilly. And in the first quarter of 2011, the Audiobahn hauler is expected to be released.
“The relationship between Maisto and Audiobahn is seamless,” said Rick Berman, Director of International Licensing / Marketing / Design for Maisto International. “We share an overlap with regard to target audience and demographics of male, 16 to 34 years old. And our philosophy in producing forward thinking, cutting-edge products are equally important to both companies.”
The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The company has been manufacturing die cast replicas for over 40 years, have over 11,000 employees worldwide, and manufacturing facilities covering 2,000,000 square feet. For more information, visit www.womatsu.com , Facebook and follow us on Twitter.